Privacy Policy

1 Introduction

With these notes, we inform visitors and users of the website about the type, scope and purpose of the processing of personal data when visiting the website or using the services provided on it. We also provide information about the rights that data subjects are entitled to on the basis of data processing.

It is possible to visit our website without collecting personal data. However, for the use of some services offered on the website, it may be necessary to process personal data. The processing is carried out either on the basis of a legal permission norm or, in the event that a legal permission norm does not exist, on the basis of a consent that has been obtained from the person concerned beforehand.

Technical and organisational measures have been implemented to protect the personal data of visitors and users of the website. However, security gaps cannot be completely ruled out when using the Internet.

2 Definitions

These notes and explanations are based on the terms used in the General Data Protection Regulation (GDPR):

2.1 personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2.2 Person concerned

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

2.3 Processing

Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

2.4 Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

2.5 Profiling

Profiling is any automated processing of personal data consisting in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

2.6 Pseudonymization

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

2.7 Controller or person responsible for processing.

The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

2.8 Processor.

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

2.9 Receiver

A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation task under Union or Member State law shall not be considered as recipients.

2.10 Third

Third party means any natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process the personal data.

2.11 Consent.

Consent shall mean any freely given specific and informed indication of the wishes of the data subject, in the form of a declaration or other unambiguous affirmative act, by which the data subject signifies his agreement to the processing of personal data relating to him.

3 Data Protection Officer.

Sven Rüpich

Engelbergerstr. 19
79106 Freiburg im Breisgau

Tel.: +49 (0)7 61 – 76 99 08 37
Fax: +49 (0)7 61 – 76 99 08 36

E-Mail: info@amino4u.com

4 Cookies

So-called cookies are used on the website. Cookies are text files that are stored on the computer system,

Many cookies contain a unique identifier consisting of a string of characters by which users can be recognised by the system. This serves to adapt the internet offer individually and user-friendly to the respective visitor.

There are different types of cookies. Most cookies are deleted from the hard drive at the end of the browser session (so-called session cookies). Other cookies remain on the computer and make it possible to recognize the computer on the next visit (so-called permanent cookies). These cookies are used, for example, to greet you with your individual user name and make it unnecessary to re-enter user names and passwords or fill out forms.

If the use of cookies is not desired, the visitor can prevent the use of cookies by disabling the setting and storage of cookies in the settings of his browser. Existing cookies can also be deleted at any time in the settings. This is possible in all common Internet browsers.

In the event that the visitor to the website has disabled the setting of cookies in the settings, not all functions of the website may be fully usable.

Cookies from third-party providers are not used as a matter of principle.

5 Collection of data and information.

When the website is accessed, general data and information is collected and stored in log files on the server.

Data is collected on the type and version of browser used, the operating system used to access the website, the website from which the visitor accessed the website, the subpages accessed by the visitor, the date and time of access, the IP address, the Internet service provider and other similar data and information used to avert danger in the event of attacks on the IT system.

In no case will conclusions be drawn about the person of the visitor. Rather, the information is required so that the content of the website can be displayed correctly. The data is also collected in order to have the information available that is required for prosecution by the relevant law enforcement authorities in the event of a cyber attack.

In any case, the data is collected anonymously and stored separately from other personal data that may be collected elsewhere in compliance with the legal data protection requirements.

6 Possibility to register.

The website may offer the possibility for visitors and users to register.

The type, scope and content of the data that is collected in the process can be seen from the input mask. The data collected is in any case collected and stored exclusively for our own purposes, in order to be able to carry out processing operations initiated by the visitor, such as the dispatch of an order or the collection of a payment.

During registration, the IP address, the date and the time of registration are stored. This is done for the purpose of preventing misuse of the services provided and, if necessary, to be able to clarify any criminal offences. As a matter of principle, these data will not be passed on to third parties. The data will only be passed on if there is a legal obligation to pass it on or if it serves the purpose of criminal prosecution.

Insofar as information can be provided voluntarily during registration, this will only be used for the purpose of offering the visitor to the site content or services that can only be offered to registered users. The data collected during registration can be changed or deleted at any time. The data can also be deleted at any time.

Registered users have the right at any time to send a request to the operator of the website to obtain information about what data is stored about him. Registered users also have the right to request the correction or deletion of their data at any time. In the event that the data must be retained due to legal regulations, the data will be blocked until the retention obligation expires, so that data processing can no longer take place and the data can only be processed for the purpose due to which the retention obligation exists.

7 Newsletter

Insofar as the website offers the option of subscribing to a newsletter, personal data will be collected. The type, content and scope of the data can be found in the relevant registration mask.

In order to avoid the use of third party data during registration, a confirmation email is first sent to the specified email address, which contains a link with which the recipient confirms the registration to receive the newsletter. This sends us a message that the registration for the newsletter has been confirmed. Only then will newsletter messages be sent to the registered e-mail address.

When registering for the newsletter, the IP address and the date and time of registration are stored. Accordingly, the collection serves both the prevention of abuse and the legal protection.

The personal data collected when registering for the newsletter is used exclusively for sending newsletters.

The data will not be passed on to third parties. The registration for the newsletter can be revoked at any time. For this purpose, each newsletter contains a link with which the cancellation of the registration is transmitted to our system.

7.1 Newsletter2GO

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter.

We use the so-called double opt-in procedure to ensure that the newsletter is sent in a consensual manner. In the course of this process, the potential recipient is added to a distribution list. Subsequently, the user is given the opportunity to confirm the registration in a legally secure manner by means of a confirmation e-mail. Only if the confirmation takes place, the address is actively included in the distribution list.

We use this data exclusively for sending the requested information and offers.

The newsletter software used is Newsletter2Go. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and using it for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, which was selected according to the requirements of the Data Protection Regulation and the Federal Data Protection Act.

For more information, click here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/

You can revoke your consent to the storage of data, the e-mail address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

The data protection measures are always subject to technical renewal, for this reason we ask you to inform yourself about our data protection measures at regular intervals by consulting our data protection declaration.

The data processing is based on consent pursuant to Art. 6 para. 1 a GDPR.

8 Contact via the website.

On the basis of legal regulations, the website contains information that enables a quick electronic contact or direct communication with the operator of the website.

In the event of contact being made, e.g. by e-mail or via a contact form, the personal data transmitted will be stored automatically.

In any case, the data will only be processed for the purpose resulting from the contact and will not be passed on to third parties, unless the transfer is necessary for the processing of the contact.

9 Existing comment function.

If it is possible to leave individual comments on the website, the comment itself as well as the time of comment entry and the pseudonym chosen by the user will be stored and published. Furthermore, the IP address is logged.

The data is stored for security reasons and in the event that the rights of third parties are violated by the comment or illegal content is published. A transfer to third parties does not take place in principle, unless the transfer is required by law or for legal defense.

10 Routine deletion and blocking of personal data.

Personal data is only stored for as long as is necessary for the respective purpose of the processing or due to legal requirements.

After the purpose has been achieved or the legally prescribed retention period has expired, the personal data will be deleted routinely and in accordance with the statutory provisions. If the intended purpose of the processing has been achieved, but the data may not yet be deleted due to legal requirements, the data will be blocked.

11 Legal basis of the processing.

11.1 The data processing is based on Art. 6 para. 1 GDPR. According to this, data processing is permissible if this.

  • takes place with the consent of the person concerned;
  • is necessary for the performance of a contract to which the data subject is party, or for the performance of pre-contractual measures taken at the data subject’s request;
  • necessary for the fulfilment of a legal obligation;
  • is necessary to protect the vital interests of the data subject or of another natural person;
  • is necessary for the purposes of the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data, in particular where the data subject is a child.

Insofar as data processing cannot be based on any other legal basis thereafter, data processing shall in principle only be carried out with the consent of the data subject, which shall be obtained and documented by the data subject prior to the start of processing.

11.2 Insofar as the data processing is based on a legitimate interest, a balancing with the interests of the data subject is additionally required prior to the start of the processing, which may nevertheless preclude data processing, even if the data processing appears to be expedient for business purposes. In this case, expediency is generally not sufficient. Rather, it is necessary that significant interests of the company, its employees or shareholders or owners are directly affected by the data processing.

12 Right of access, rectification and erasure.

Persons whose data is processed by us have a legal right against us to information, correction and deletion of their data. The rights can be exercised at any time by the data subject submitting a request to the data protection officer or the management.

In the event of a request for information, information shall be provided on the following contents:

  • Processing purposes;
  • Categories of personal data processed;
  • Recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;
  • the existence of a right to obtain the rectification or erasure of personal data concerning him or her, or the restriction of processing by the controller, or a right to object to such processing;
  • Existence of a right of appeal to a supervisory authority;
  • if the personal data are not collected from the data subject: Any available information on the origin of the data;
  • Existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject; transfer of data to a third country or to an international organisation and about the appropriate safeguards in connection with the transfer.

In the event of a request for rectification, inaccurate data shall be corrected or completed.

In the event of a request for deletion, the personal data concerned shall be deleted without delay,

  • if the personal data have been collected or otherwise processed for purposes for which they are no longer necessary;
  • the data have been collected solely on the basis of the data subject’s consent, which the data subject has withdrawn;
  • the data subject objects to the processing pursuant to Art. 21 GDPR and, in the event of revocation pursuant to Art. 21 (1) GDPR, there are no overriding legitimate grounds for the processing;
  • the personal data have been processed unlawfully;
  • the deletion is required by law.

In the event that the data to be erased have been made public, appropriate measures will be taken in accordance with Article 17(1) of the GDPR, taking into account the available technology and the cost of implementation, to inform third parties that process the published personal data of the erasure request.

13 Right to restriction of processing.

Data subjects have a legal right to request the restriction of the processing of their data if they dispute the accuracy of the personal data or have lodged an objection pursuant to Article 21 (1) of the GDPR. In this case, the processing shall be restricted for a period of time necessary to verify the accuracy of the personal data or to determine whether there are grounds for the data processing that override the interest of the data subject. If the processing is then unlawful and the data subject refuses the erasure of his or her data, he or she may also request the restriction of the processing of his or her data instead.

The processing of data shall also be restricted if the purpose for which the data were collected has ceased to exist but the data still need to be kept for the assertion, exercise or defence of legal claims.

The above rights may be exercised at any time by the data subject by sending a request to the Data Protection Officer or the Management.

14 Right to data portability.

Persons whose data is processed by us have a legal claim against us that his data is handed over in a structured, common and machine-readable format or is transferred to a third party without hindrance, if the processing is based on consent pursuant to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR or on a contract pursuant to Art. 6 para. 1 letter b GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

The rights can be exercised at any time by the data subject making a request to the data protection officer or the management.

15 Right to object.

Data subjects have a legal right to object to data processing at any time.

In the event of an objection, the data shall no longer be processed unless there are demonstrably compelling legitimate grounds for continuing to process the data which override the interests, rights and freedoms of the data subject, or if the processing serves the purpose of asserting, exercising or defending legal claims.

In the event of an objection to processing for advertising purposes, the objection shall in principle take precedence. The data will then no longer be used for advertising purposes.

The rights can be exercised at any time by the data subject making a request to the data protection officer or the management.

16 Automated decisions in individual cases including profiling.

Data subjects have a legal right to obtain that a decision concerning them which produces legal effects is not based solely on automated processing or similarly significantly affects them. This does not apply to decisions which are necessary for the conclusion or performance of a contract with the data subject, or where this is permitted by law and appropriate measures are included to safeguard the rights and freedoms and legitimate interests of the data subject, or where this is done with the explicit consent of the data subject.

Where the decision is necessary for the conclusion or performance of a contract, or where the automated decision is made with the data subject’s explicit consent, reasonable steps shall be taken to safeguard the data subject’s rights and freedoms and legitimate interests, such as measures allowing the data subject to intervene in the proceedings and to put forward his or her point of view.

If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact our data protection officer or another employee of the controller.Möchte die betroffene Person Rechte mit Bezug auf automatisierte Entscheidungen geltend machen, kann sie sich hierzu jederzeit an unseren Datenschutzbeauftragten oder einen anderen Mitarbeiter des für die Verarbeitung Verantwortlichen wenden.

The rights can be exercised at any time by the data subject making a request to the data protection officer or the management.

17 Right to withdraw consent under data protection law.

Data subjects may revoke their consent to data processing at any time.

The rights can be exercised at any time by the data subject making a request to the data protection officer or the management.

18 Applications

Personal data that is sent as part of an application by post or electronically, e.g. by e-mail, is stored exclusively for the purpose of processing the application. In the event that no employment contract is concluded with the applicant, the applicant will be informed that the position has been awarded to someone else and the application documents will be stored for a further two months. The temporary storage is based on a legitimate interest, in particular in order to be able to meet a necessary obligation to provide evidence in the event of proceedings under the General Equal Treatment Act (AGG).

19 Use of analytics tools.

19.1 General information.

Components of various third-party companies may be used on the website, with which information on the visitors to the website and their surfing behaviour can be recorded and analysed, in some cases in real time. Among other things, customer interactions are statistically and visually displayed and processed in order to obtain an overview of the online activities of the visitors and users of the website. The use of these components serves, on the one hand, the purpose of tailoring the marketing for the Internet offering to the visitors and users and thus increasing the advertising effectiveness of the Internet pages. On the other hand, this serves the purpose of being able to detect and rectify errors of a technical or other nature.

The components are software components from third-party companies. Insofar as such components are used, the type, content and scope as well as the purpose of the data processing is explained and pointed out below:

19.2 Adobe Analytics (Omniture) / Adobe Marketing Cloud

The operating company is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.Betreibergesellschaft ist die Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture sets a cookie on the IT system of the data subject. The controller ensures through a server setting that the tracking data records transmitted to the Adobe data centre are anonymised before geolocation. The anonymization is implemented by replacing the last part of the IP address. The controller has made settings on the server side to anonymize the IP address of the data subject prior to any respective processing for geolocation and reach measurement independently of each other. Adobe, on behalf of the controller, will use the data and information obtained through our website to evaluate the user behavior of the data subject. Furthermore, Adobe will use the data to generate reports on user activity on our behalf and to provide other services for our company in connection with the use of our website. The IP address of the data subject will not be merged with other personal data by Adobe.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the data subject. In addition, the cookies already set by Omniture can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the collection of data generated by the Adobe cookie and related to the use of this website as well as to the processing of such data by Adobe and to prevent such processing. To do so, the data subject must press the unsubscribe button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection will be stored on the information technology system used by the data subject. If the cookies on the system of the data subject are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

Adobe’s applicable privacy policy can be found at http://www.adobe.com/de/privacy.html.

19.3 Privacy policy on the use and application of Facebook.

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences, or allows the Internet community to provide personal or business-related information. Facebook allows social network users to create private profiles, upload photos and network via friend requests, among other things.

Facebook’s operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the data controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By each call of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. Within the scope of this technical procedure, Facebook receives knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

19.4 Privacy policy on the use and application of Google AdSense.

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites according to the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google-AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyse the use of our website. Each time one of the individual pages of this website operated by the data controller is called up, on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and the invoicing of commissions. Within the scope of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, whereby a statistical evaluation can be carried out. Based on the embedded tracking pixel, the Alphabet Inc. may see if and when a website was opened by a data subject, and which links were clicked by the data subject. Among other things, tracking pixels are used to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may share this personal data collected via the technical process with third parties.

Google-AdSense is explained in more detail at this link https://www.google.de/intl/de/adsense/start/.

19.5 Privacy policy on the use and application of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analytics is the collection, collation and analysis of data about the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymised by Google if access to our Internet pages is made from a member state of the European Union or from another state party to the Agreement on the European Economic Area.Der für die Verarbeitung Verantwortliche verwendet für die Web-Analyse über Google Analytics den Zusatz „_gat._anonymizeIp“. Mittels dieses Zusatzes wird die IP-Adresse des Internetanschlusses der betroffenen Person von Google gekürzt und anonymisiert, wenn der Zugriff auf unsere Internetseiten aus einem Mitgliedstaat der Europäischen Union oder aus einem anderen Vertragsstaat des Abkommens über den Europäischen Wirtschaftsraum erfolgt.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. By each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission calculations.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information regarding visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within his or her sphere of control, there is the option of reinstalling or reactivating the browser add-on.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

19.6 Privacy policy on the use and application of Google Re-Marketing.

The controller has integrated Google Re-Marketing services on this website. Google Re-Marketing is a function of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Re-Marketing thus allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.

The operating company of the Google Re-Marketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Re-Marketing is the insertion of interest-relevant advertising. Google Re-Marketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet pages, which are tailored to the individual needs and interests of Internet users.Zweck von Google Re-Marketing ist die Einblendung von interessenrelevanter Werbung. Google Re-Marketing ermöglicht es uns, Werbeanzeigen über das Google-Werbenetzwerk anzuzeigen oder auf anderen Internetseiten anzeigen zu lassen, welche auf die individuellen Bedürfnisse und Interessen von Internetnutzern abgestimmt sind.

Google Re-Marketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognise the visitor to our website when he subsequently visits websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Re-Marketing service is integrated, the Internet browser of the person concerned automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behaviour of the user, which Google uses, among other things, to display interest-based advertising.

Personal information, such as the websites visited by the data subject, is stored by means of the cookie. Each time you visit our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from any of the internet browsers used by him or her and make the desired settings there.

More information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

19.7 Privacy policy on the use and application of Google+.

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences or allows the Internet community to provide personal or business-related information. Google+ allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.Betreibergesellschaft von Google+ ist die Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

By each call of one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google+ button to download a representation of the corresponding Google+ button from Google. Within the scope of this technical procedure, Google receives knowledge of which specific sub-page of our website is visited by the data subject. More detailed information on Google+ is available at https://developers.google.com/+/.

If the data subject is logged into Google+ at the same time, Google recognises which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject activates one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google will associate this information with the data subject’s personal Google+ user account and store this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account, in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising Google’s various services.

Google always receives information via the Google+ button that the data subject has visited our website if the data subject is simultaneously logged into Google+ at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, he or she can prevent such transmission by logging out of his or her Google+ account before accessing our website.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. Further guidance from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

19.8 Privacy policy on the use and application of Google AdWords.

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will be used to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The company operating the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.

If a data subject accesses our website via a Google ad, a so-called conversion cookie is stored by Google on the data subject’s information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie is used to track whether certain sub-pages, for example the shopping cart from an online shop system, have been called up on our website, provided that the cookie has not yet expired. Through the conversion cookie, both we and Google can track whether a data subject who has accessed our website via an AdWords ad has generated a turnover, i.e. has completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertisers of Google AdWords receive information from Google by means of which the data subject could be identified.

By means of the conversion cookie, personal information, such as the websites visited by the data subject, is stored. Each time you visit our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from any of the internet browsers used by him or her and make the desired settings there.

More information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

19.9 Privacy policy on the use and application of Twitter.

The controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 140 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter makes it possible to address a broad audience via hashtags, links or re-tweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website operated by the controller is called up and on which a Twitter component (Twitter button) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. Within the scope of this technical procedure, Twitter receives knowledge of which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged into Twitter at the same time, Twitter recognises which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject activates one of the Twitter buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged into Twitter at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, he or she can prevent the transmission by logging out of his or her Twitter account before accessing our website.

Twitter’s applicable privacy policy is available at https://twitter.com/privacy?lang=de.

20 Payment methods

On the website, components of different third party companies can be used, with which the payment of fees, e.g. on account or as an instalment payment, is made possible. In addition, services may be used that serve the purpose of buyer protection. Furthermore, these may also include services to check the identity of the person concerned or their creditworthiness. On the one hand, the use of these components serves the interest of the data subject to facilitate the fulfilment of payment obligations. On the other hand, it serves the interest of the company to minimise the risk of bad debt losses.

When selecting the payment methods listed below, the first and last name, address, date of birth, gender, email address as well as the details of the relevant legal transaction (e.g. order) and details of the bank account are automatically transmitted to the provider of the payment service. In order to establish the identity and check the creditworthiness of the person concerned, the provider may in turn forward the data to credit agencies.

The transmission of the data takes place with the consent of the data subject, as the data subject consents to the processing of the payment transaction by the provider of the payment method by selecting the payment method. This includes in particular the consent to check the identity and creditworthiness of the data subject.

The data subject may revoke his/her consent at any time vis-à-vis the respective provider of the payment method. However, the revocation does not affect the processing of such data that is required for the payment processing.

20.1 Klarna

The operating company of the Klarna payment service is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

The person concerned can choose between the options “purchase on account” or “purchase by instalment”. In both cases, data is automatically transmitted to Klarna.

Klarna also discloses personal data to affiliated companies (Klarna Group) and service providers or subcontractors to the extent necessary to fulfill contractual obligations or to process the data on behalf of Klarna.

In order to decide on the establishment, implementation or termination of a contractual relationship, Klarna collects and uses data and information about the past payment behaviour of the person concerned as well as probability values for their behaviour in the future (so-called scoring). The scoring is calculated on the basis of scientifically recognised mathematical-statistical methods.

Klarna’s applicable privacy policy can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

20.2 PayPal

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. In addition, PayPal offers the possibility of processing virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal are usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. Also necessary for the processing of the purchase contract are such personal data that are related to the respective order.

The purpose of the transfer of data is payment processing and fraud prevention. The controller will transfer personal data to PayPal in particular if there is a legitimate interest for the transfer. The personal data exchanged between PayPal and the controller may be transferred by PayPal to credit reference agencies. The purpose of this transmission is to check identity and creditworthiness.

PayPal may disclose personal data to affiliated companies and service providers or subcontractors to the extent necessary to fulfil contractual obligations or to process the data on our behalf.

The data subject has the option to revoke the consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

PayPal’s applicable privacy policy can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

20.3 SOFORT

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

For the purchase transaction via Sofortüberweisung, the buyer transmits the PIN and the TAN to Sofort GmbH. The provider of the payment method then carries out a transfer to the online merchant after a technical check of the account balance and retrieval of further data to check the account coverage. The online merchant is then automatically notified of the execution of the financial transaction.

Sofortüberweisung’s applicable privacy policy can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

Use of Web Fonts

External fonts, Google Fonts, are used on these Internet pages. Google Fonts is a service of Google Inc (“Google”). The integration of these web fonts is done by a server call, usually a Google server in the USA. This transmits to the server which of our Internet pages you have visited. The IP address of the browser of the end device of the visitor to these Internet pages is also stored by Google. You can find more information in Google’s privacy policy, which you can access here:
https://www.google.com/fonts#AboutPlace:about
https://www.google.com/policies/privacy/

Online Dispute Resolution:

Platform of the EU Commission regarding online dispute resolution: https://ec.europa.eu/odr The Seller is neither obliged nor prepared to attend a dispute settlement procedure before an alternative dispute resolution entity.

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